Henneke Duistermaat
Visualizing just one ideal reader makes your blog posts more vivid and more personal. When you write, imagine having a conversation with that one person. (Location 91)
Within 8 months of my blog launch I was receiving more inquiries than I could deal with, and I started completely from scratch—no business, no prospects, no reputation. Of course, I didn’t promote my business just with my own blog. I also published blog posts on popular sites such as KISSmetrics and Copyblogger to raise my profile. (Location 168)
A good blog purpose attracts, energizes, and motivates people. When you have a clear purpose, readers feel you genuinely care about them. (Location 179)
Now, write down a list of topics that you could help your ideal reader with. Don’t worry too much about whether you have the knowledge or not, just write down the topics that you feel are beneficial to your ideal reader. Once you have a list of 7 or 8 topics, select your favorite and turn it into your blog purpose by finishing a sentence that starts with I want to … (Location 197)
You can differentiate your blog by becoming a unique voice in your industry. (Location 257)
To determine your voice, write 3 statements that accurately define you. Consider what your voice is, as well as what it isn’t. A few examples: (Location 275)
You need to study, analyze, and then emulate: (Location 290)
The basic premise of enchanting business blogging is that by educating your readers you win their trust, and you gain an opportunity to sell to them. You don’t act like a salesman but as your reader’s mentor. (Location 334)
To generate ideas for your blog, start with re-reading the ideal reader profile you prepared for chapter 1 and then answer the following questions: What are your ideal reader’s business or personal objectives? And how can you help achieve them? What practical advice can you give? (Location 336)
Here are a few examples: (Location 392)
Why you should use templates to write your headlines (Location 438)
We discuss how to use templates to jump-start your headlines in the next section. Let’s first have a look at 7 different headline templates with examples. (Location 446)
Jon Morrow taught me how to write headlines and I highly recommend his e-book 52 Headline Hacks. You can download it at http://boostblogtraffic.com/ (opt-in required). (Location 464)
In this chapter we discuss 4 simple rules for writing a good sentence plus how to turn your sentences into paragraphs: (Location 523)
Otherwise, follow advertising legend Joe Sugarman’s advice. And write ultra-short first sentences. Such as: (Location 623)
First, you need a good headline and subheads, as he may start with scanning your blog post. Second, you need to drag him into your content by demonstrating you understand his problem and have written this article specifically for him. (Location 637)
Now, let’s look at the ingredients that make this opening paragraph work. (Location 650)
How to write an opening for your next blog post (Location 692)
In this chapter you learn how to: Write an inspirational closing paragraph Practice writing closing paragraphs Compose a memorable last sentence Master the art of sound bites (Location 713)
21 Tips to De-Clutter Your Home to Find Inner Peace. Your conclusion might be something like this: (Location 731)
These are the key ingredients: An attention-grabbing headline An opening that makes your reader crave more Delicious bite-sized sentences An inspirational final paragraph for dessert Subheads that entice scanners to start reading A logical flow of information (Location 810)
To help you with outlining your posts, you’ll find templates of 3 popular post types below. The blog post topics I refer to below are all about writing or content marketing. However, you can use these templates to write a blog post about any topic. (Location 833)
Write tantalizing headlines (Location 1021)
Below follow 4 important points to remember when building your authority: (Location 1137)
A few ideas on maximizing your email sign-ups so you can start developing stronger connections: (Location 1153)