My expertise lies in collaborating with early to mid-stage B2B SaaS companies to construct and streamline the website, digital marketing, and marketing operations functions.
Website Performance
I specialize in optimizing your website's speed, user experience, and overall performance. My comprehensive approach ensures that your site not only meets industry standards but also exceeds user expectations. Here's an overview of the services I offer:
Performance Analysis
I begin with a detailed analysis of your website's current performance metrics. I assess factors such as page load times, mobile responsiveness, and overall user experience.
PageSpeed Insights
Using advanced tools like Google PageSpeed Insights, I evaluate the speed and responsiveness of each page on your website. This includes identifying bottlenecks that could be slowing down your site.
Mobile Optimization
With mobile traffic on the rise, it's crucial to have a website that performs seamlessly across all devices. I'll ensure that your site is optimized for mobile users, enhancing both speed and user engagement.
UX Assessment
A fast website is only effective if users can easily navigate and engage with your content. I assess the user experience, identifying areas where improvements can be made to keep visitors engaged.
Conversion Rate Analysis
Website speed and user experience directly impact conversion rates. I analyze how your site's performance influences user behavior, helping you understand the correlation between speed and conversions.
Actionable Recommendations
Based on my analysis, I provide you with a comprehensive list of actionable recommendations to improve your website's performance. This includes technical optimizations, code enhancements, and content delivery strategies.
Digital Marketing
Elevate your digital presence with my comprehensive suite of Digital Marketing services tailored to fuel your growth in the online landscape. Here's an overview of how I can empower your brand:
SEO
Improve online visibility and drive organic traffic. Services include an in-depth analysis of your website, keyword research, on-page optimization, link building, and content development.
PPC
Develop and manage ad campaigns using platforms like Google, LinkedIn, Facebook, and Instagram to drive targeted traffic to your website. Includes landing page development.
Develop an email marketing strategy, create templates, list segmentation, copywriting, design, and marketing automation to nurture leads and retain customers.
Website
Set up or enhance a scalable CMS platform (e.g. WordPress, Webflow, Contentful or other headless solutions), design and develop a custom website, manage content updates, train contributors, and ensure website security and maintenance.
CRM
Select and implement a CRM solution, customize and admin the platform to fit your unique business needs, integrate with other marketing tech, and provide training and support to the marketing and sales teams.
Social Media
Create and implement a social media strategy, build brand awareness, engage with your target audience, attract new customers, and strengthen relationships with existing ones.
Marketing Operations
Enhance your marketing processes and make your operations smoother through my tailored Marketing Operations Services. Let's team up to refine your marketing strategies and achieve meaningful outcomes. Here's how I can empower your marketing efforts:
Audit
Conduct an initial assessment of your current MarTech stack to identify gaps and opportunities for improvement.
Implementation
Set up & configure marketing tools (e.g. HubSpot, Marketo, or Pardot) to streamline and automate your marketing processes.
Campaign Strategy
Develop and execute marketing campaigns, including, segmentation, lead nurturing, and measurement of campaign performance.
Data Management
Develop data management, hygiene, and governance policies and procedures to ensure the accuracy, consistency, and security of your marketing data.
Lead Management
Set up and optimize lead routing, scoring, and attribution processes to help prioritize leads based on their likelihood to convert into customers.
Analytics & Reporting
Set up analytics and tracking tools (e.g. Google Analytics, Google Tag Manager, or Hotjar) to measure and report on the effectiveness of marketing efforts, and provide recommendations for optimization.
FAQs
General
My pricing structure is customized based on the scope of work and specific needs of each client. I offer transparent pricing and do not charge any hidden fees.
To get started, simply contact me through my website or LinkedIn profile, and we'll schedule an initial consultation to discuss your business needs and goals. From there, I'll develop a customized proposal and plan of action to drive your business growth.
Due to my commitment to delivering exceptional service and personalized support, I only work with a limited number of clients at a time. This allows me to maintain a strong focus on the individual needs and goals of each client, while also building long-term relationships.
I use a combination of tools and techniques, such as optimizing website content and structure, implementing technical SEO best practices, and analyzing user behavior to improve website performance for search engines and user experience.
I use a data-driven approach to develop and execute effective SEO and PPC strategies. This includes conducting thorough keyword research, creating optimized website content, implementing technical SEO best practices, and analyzing campaign performance to continuously optimize and improve results.
Data quality is a foundational element of my services. I will spend time implementing data hygiene processes, such as data cleansing and deduplication, and using tools to monitor data quality over time.
Easy. Here are five reasons:
- Personal attention guaranteed - I'll be your go-to marketing guru, without any of the agency hierarchy.
- Cut out the agency fluff - No more dealing with account/project managers, long discovery and scope meetings, and all the other BS. You'll get to work with me directly.
- Save some cash - I'm a one-person team, which means lower overhead costs, and more affordable pricing for you.
- Adaptability is key - I can quickly pivot my strategy and tactics to better align with your specific needs and goals.
- No contract required - Unlike many agencies that lock you into long-term contracts, I believe in earning your business with results, not legal documents.
Technical
I have experience working with a wide range of tools and software, including HubSpot, Marketo, Salesforce, Pardot, Google Analytics, Outreach, Google Ads, LinkedIn, Facebook, Hootsuite, WordPress, Webflow, Contentful, Intercom, Qualified, Drift, Mailchimp, AWS, and more. The preferred tools and software will depend on the specific needs and goals of your business.
Of course! Whether you need a new website, migrate/setup a new CMS, or just want to improve your existing one, I can provide recommendations and services to ensure that your website is optimized for user experience, search engine performance, and easy for content managers to update.
Absolutely! I am a very technical marketer and have extensive experience integrating new marketing tools and software with existing tech stacks. I will work closely with your team to understand your current setup and recommend the best integration approach to ensure seamless data flow between different systems.