Gary Vaynerchuk
I’m an entrepreneur who built a $150 million media company in part because of my personal brand, which I developed by first creating valuable content that grew my influence. (Location 229)
You’re the boy who started a wine blog that wasn’t actually about wine but about making a name for himself as the person who could show other businesses better ways to communicate and sell. (Location 240)
It’s a matter of survival to think beyond your current successes and constantly look for ways to create new ones so that you’re never limited to any one platform or even one topic. How do you do that? By creating a personal brand so powerful that it transcends platforms, products, and even your passion. (Location 248)
A strong personal brand is your ticket to complete personal and professional freedom. (Location 259)
If you’re a project manager who’d rather be a beekeeper, for example, tomorrow—yes, tomorrow—you could launch a nature-oriented podcast and blog with perceptive, humorous, creative content, and amplify your voice in all kinds of arenas beyond bees. Then you could start producing how-to videos or write a book about starting in the biz, ensuring that your knowledge is passed on to the new generation of beekeepers. You’d be sharing important information and growing your personal brand at the same time. (Location 295)
Everyone Needs to Become a Brand: “I insisted that everyone who worked for me become a face of the company alongside me. They had to understand that everything they posted online reflected the brand. (Location 697)
Put yourself last. Once you’ve reached your brand and business goals, then you can start living it up (Location 722)
Hear me now: you are better off being wrong ten times and being right three than you are if you try only three times and always get it right. (Location 825)
To monetize your personal brand into a business using social marketing networks, two pillars need to be in place: product and content. (Location 1048)
If they’re on Twitter, they’re likely trying to keep up with current news. If they’re on Facebook, they’re probably catching up with friends and family. They may go to Snapchat to consume a blip of entertainment on their lunch break, but they’ll go to YouTube when they’re in the mood to settle in for the evening with some long-form video, (Location 1059)
Document, Don’t Create In 2009, I devoted only three lines to the idea that “you can even make the learning process part of your content.” (Location 1078)