Krista Neher, Joe Busam, Allison Chaney, Lirie VanSchaik
The goal is the high-level thing that you want to get from your efforts. (Location 16167)
Digital marketing strategies broadly fall into five categories: Attract/Reach, Nurture, Convert, Retain & Grow and Advocate. (Location 16604)
An objective is a specific and measurable thing that you want to achieve (Location 17477)
Awareness • Reach a certain number of people • Views of your videos • Increase new visitors to site • Reach new people on social networks • Grow organic traffic to site • Build following on social networks • Reach target conference attendees (Location 17915)
5 Keys to Crafting Compelling Digital Content (Location 24031)
There are fewer “forced view” mediums, so smart brands focus on creating content that consumers want to view or interact with. (Location 24468)
Think thumb-stopping power in your content. (Location 24469)
Facebook talks about the “speed of feed” and highlights that people spend under two seconds on each post on mobile devices. On websites people spend an average of 6 – 8 seconds on homepages. This means that we need to communicate quickly and efficiently. Think about how to bite-size your message and prioritize what is really important to communicate to create digital content. Make all of your messages short, clear, and simple. Reduce the number of communication points and focus on a single clear message to allow someone to quickly understand your point. More is just more and will lead to you getting lost in the noise. (Location 24905)
When you evaluate your content on any digital channel evaluate it against these two concepts. (Location 25779)
Power Tip: If you are struggling with your content topics or feel that your content isn’t interesting enough, go back to the listening stage to get ideas! Look at great content that is relevant to your business on Pinterest, Instagram, YouTube, Twitter, and blogs to get inspired by some of the best content creators in the world. (Location 27089)
Example: Looking at the website for Sephora, a beauty company, we can see a variety of content topics present representing the entire marketing funnel. • Attract – How-To content • Nurture – Community, Gifts, Inspiration • Convert – Shop • Retention– Community • Advocacy – Stories (Location 27526)
Google and Facebook have done research on how to create a compelling story arc for digital. (Location 29273)
We identify eight primary digital marketing tools that are used by most businesses: Social Media, Digital Ads, SEO (Search Engine Optimization), Websites, Conversational Marketing, Email, CRM, and Mobile. (Location 31022)
Stages to Building Your Presence When it comes to building your social media presence there are four steps that you should plan for each social network: Profile, People, Post, and Participate. (Location 36265)