Expert Secrets

“You will get all you want in life, if you help enough other people get what they want.” (Location 208)

THE TWO TYPES OF EXPERT BUSINESSES Before we get too deep, I want to point out that there are two types of expert businesses. (Location 209)

That’s how it typically starts. We get excited about a topic and we start geeking out on it. We learn, we read books, we study examples, we listen to podcasts, and we consume a lot of information. Then we start using it for ourselves. At some point, we realize the only way to keep growing isn’t to learn more, but instead to shift our focus from personal growth to contribution. It’s only by shifting our focus to helping others that we continue to grow. We coach others, we create information products, and we start contributing to other people’s growth. (Location 234)

By teaching, I had to dissect what I was doing and learn WHY it worked. (Location 245)

The process with most expert businesses is the same. First, we become passionate about a particular topic. We study, we learn, we implement, but eventually we can’t grow anymore from study alone. We then shift our focus to helping others with what we have learned, and that contribution helps them, which in turn also helps us continue to grow. (Location 248)

As you’ll soon see, each of our customers purchases an information product from us to start, and we actually make money on that first transaction. (Location 259)

When you start using the Expert Secrets process for your company, you’ll find that a few amazing things will happen. (Location 263)

all the examples I found had three things in common that helped them build a mass movement. (Location 281)

For example, I would say that one of my superpowers is being able to look at a business or a product line and within seconds know exactly how the owner should be selling those products. I know what the scripts need to say. I know what the sales process needs to be. All these things just come so clearly to me. As soon as I see a product, I just know. For whatever reason, that’s my unique superpower. (Location 332)

My guess is that your superpower won’t seem like that big of a deal to you either. It will be something that comes second nature—something so simple that it couldn’t possibly be that important. If you’re an amazing cook, it’s not that big of a deal for you. But to someone who can’t cook, it’s a HUGE deal. (Location 340)

I say, “Nope. I barely graduated from college, and I got a C in marketing.” I didn’t get good grades, and I don’t have any certifications to my name. But guess what? I’m REALLY GOOD at what I do. My results are my certifications. (Location 350)

That’s the key. You don’t have to be the most knowledgeable person in the world on your topic, you just have to be one chapter ahead of the people you’re helping. There will always be people in the world who are more advanced than you. That’s fine. You can learn from them, but don’t let it stop you from helping the ones who are a chapter or two behind you. (Location 366)

But the money is NOT in the submarket. The riches are in the niches. And those are one step beyond the submarket. (Location 383)

Look around at the other experts in your submarket and see what they are selling. Where do you fit into the ecosystem? What can you offer people that’s different and special? (Location 385)