Known

You need to be known for SOMETHING in a relevant space large enough for it to MATTER. You need to create content in a way that makes a difference and builds an audience you can ACTIVATE. (Location 109)

Another key component of becoming known is producing consistent content. When he discovered a promising, un-saturated niche for himself – video-based fashion tips – Antonio committed to creating 200 style videos in 200 days – for less than $2,000 (including his equipment). (Location 244)

There are elements of Antonio’s story that illustrate the foundational processes we’ll explore together in this book: (Location 263)

He learned his way to success. (Location 266)

Introverted Hates crowds Prefers to work alone Insecure about publishing content Fears the idea of public speaking The person I’m describing is me, as I embarked on my journey to be known many years ago … and in some respects, it’s still me today. (Location 384)

needed to show what I could do, not just tell people, so I created a blog called “How to Market to Me.” (Location 419)

Not only did Kirchoff find employment shortly after graduation, because of her blog, she became known and sought-after. (Location 426)

When you wake up in the morning, face yourself in the mirror and ask yourself, what do I want to do today and every day most of all? Now go do that. Make that your life’s work.” (Location 456)

Rather than the intensity of passion, what comes up again and again is achieving consistency over time. (Location 465)

The formula for success isn’t simply finding a passion or even a niche. It’s finding the magical intersection of place and space that will give you the best shot at becoming known and successful. (Location 486)

Teaching people about digital marketing, and specifically the human-powered idea of marketing through social media, seems like a more sustainable interest than reading books on a boat. It’s something I can be known for and something I truly enjoy. (Location 513)

There are lots of ways to become famous. The key to success is to be known for something. You need to have a clear idea of what you want to be known for and to which significant body of people. This clarity influences how you present yourself, what you do, and where you do it. (Location 536)

When you write something like ‘Five Great Ways to Write 15 Lists of 10,’ you’re not standing for something other than pimping yourself for traffic. That’s not going to create a lasting impression or matter very much over time.” (Location 544)

“No,” I said, “you do more than that. You tell stories, but they’re not on paper or in a video. You tell amazing stories in a physical space. You probably do that better than anyone in the world. You inspire people because you’re the world’s best physical storyteller.” (Location 556)

If you can answer “Only I” thoroughly, accurately, and confidently, your path to becoming known will reveal itself. (Location 585)

The Gallup Company developed a simple and inexpensive online quiz called the Strengths Finder Test. (Location 706)

Failing to find a meaningful, uncontested space is the primary reason people fail in their effort to become known. (Location 875)

if you dig a little deeper, there’s no one person or organization who “owns” the subject. Yes, this is a crowded niche. But my friend could establish himself as an authority for his subject because there’s no other single person who is known for this topic. (Location 899)

One of the first steps in your plan to become known should be a competitive analysis. Who are the other leaders in your field, and where are they publishing their content? Another strategy for success is to develop an audience in a fresh place that is underserved by your competitors. (Location 998)

So another chance to differentiate yourself is to examine how these three content types are already being used in your niche. More than 90 percent of the time, your niche is probably dominated by hygiene content, and if that’s the case, you’ve found an opportunity (Location 1039)

One of the most crowded subject categories is digital marketing. There are thousands of people pumping out blog posts, videos, and infographics in an attempt to gain attention for their brands. (Location 1062)

Talking with friends and a career coach helped Shawn get clear about his strengths. He loved the construction industry and sharing his business expertise with others. (Location 1174)

Shawn probably didn’t know it, but a large part of his success was due to a psychological principle called reciprocity. Humans have a deep psychological need to repay a debt or kindness. If somebody gives you a gift, you probably look for an opportunity to return the favor. (Location 1207)

This is a technique called content curation. It’s an interesting strategy because if you do it well, you may have no competition! (Location 1227)

Only high-quality, conversational content from at least one of these sources will provide the fuel you need to stand out and become known. (Location 1297)

Once again, the first consideration is to “hit ’em where they ain’t.” In some respects, your choice might be made for you. Take a hard look at the content being produced in your field of interest. Try to get a sense for the uncontested spaces, and determine if there’s an under-served content opportunity there. And then … go for it! (Location 1326)

20. Drink a beer. Several research studies showed that slightly elevating the alcohol level in the bloodstream increases creativity. (Location 1410)

Acknowledge their right to complain or have a differing opinion. Show empathy and try to defuse the emotion by saying something like, “Thank you for your dissenting view. I appreciate that you took the time to express an opinion.” (Location 1456)

Rule #1: Add your own story The world doesn’t need another post entitled “Common Twitter mistakes.” However, I would read posts with headlines that offer something original, like: “Five things I want to destroy on Twitter” “The five strangest tweets I’ve ever seen” “How Twitter saved my marriage” “The 20 stupidest things you can do on Twitter” (Location 1487)

To stand out, you need to be original, and to be original, you must possess the courage to add your own narrative to the mix. There’s only one you. You have no competition. Never publish content that can be created by someone else. (Location 1493)

I’m a private person, and I have to push myself to disclose aspects of my life in public. And yet, each time I open up a little, I’m greatly rewarded by reader feedback. I’ve become more open because my audience wants me to be. (Location 1514)

Choose what to share, but don’t be a fake. In the process of becoming known, you get to decide what is part of your professional persona and what isn’t. You don’t have to follow someone else’s path or the expectations social media tends to set for us. (Location 1522)

Here’s a trick to get you going: Go to a website called AnswerThePublic.com. On this site, you enter keywords and it delivers questions people are typing into Google about that topic. Essentially, it’s a content idea generator! (Location 1529)

Rule #3: Follow the RITE path Here’s a proven method to create consistently good content: Put it to the RITE test. (Location 1548)

Publishing your content isn’t a creative writing contest. It’s a war for attention. Every single piece of content you produce must be interesting. If you can’t do that consistently, you’ll lose your audience to competitors who can hold their attention. (Location 1564)

“I built a readership over the course of many years,” Elsie said. “I focused on quality posts that take a lot of time to write and develop, being consistent (I’ve been posting almost every day for several years), and being myself. (Location 1600)

“Forget about playing some game to gain followers on social media, and instead focus your time on creating good quality content, and putting it out there consistently.” (Location 1610)

Here are five ways to build your audience through Twitter-related tactics: (Location 1722)

Engagement is the glue that connects you to your fans and drives them to that “inner circle.” Here are five tips to rouse engagement with your audience: (Location 1793)

Here are five tips to transform your weak relational links into strong ones through networking: (Location 1823)

How do you find influencers who can make a difference to you? Here are five tips to find the people who are having an impact in your field: (Location 1855)

Spend at least three hours per week creating your preferred type of content. (Location 2406)

When it comes to quantifying a soft concept like “thought leadership,” or personal branding momentum, there are four measures that can help you determine whether you’re trending up or down. (Location 2517)

To identify a possible space to occupy, we Googled some of the keywords on his topic. One thing was clear: The web was overrun with “hygiene” how-to content. But with John’s extensive experience, he might be able to stand out through longer, more in-depth thought leadership “hub” pieces. (Location 2557)

John was smart enough to recognize it might take several years of brand-building before those benefits began to be accrue, and he committed to begin. (Location 2562)

By employing some of the audience-building techniques from Chapter 7, (Location 2573)

When people drop out, it’s probably due to some deficit in one of these characteristics. If you find any of these thoughts going through your head you’re probably at the end of the trail: (Location 2655)

People who become known commit to a schedule and stick to it because there are so many benefits to creating a content rhythm: (Location 2712)

Content yields connections. That’s the goal. (Location 2749)

“It may sound like a cliché, but don’t be afraid to put your work out there. So many hide away, waiting for the ‘perfect’ moment in their work, and so they’re never seen. (Location 2769)

I haven’t been in the kitchen in 20 years. I hate eating vegan. But how hard would it be to read every book on veganism, buy some ingredients, and then write a little book: (Location 2776)