Richard Gadson
Your focus should be on the problem-solving part, and the idea must solve the problems other people are facing, and there should be enough people who are having the same concern. (Location 192)
Ensure that the market is big enough. The market size can be checked with the help of the number and relevancy of Google keywords; that is the same keywords you would use to find your product on the internet. Think about all the possible keywords that converge your product to the people who are struggling to find a solution to a problem. The art of selecting the keywords is critical, spend ample time until you get the best keywords that can help people find your product on the internet with an abundance of similar products/services. The product needs to address and solve the problem that is causing pain. The problem that has a market proof that it creates pain in people. Instead of persuading someone that they have a problem that needs to be fixed, it is better, and most importantly it is easier to sell to people who admit they have a problem and are in need of an immediate remedy. The most probable reasons for most of the sales is either a deep desire or its usefulness for diminishing the pain/sorrow (products that solve a problem). Consider this as an example: Many people buy luxury items and apparently, the most likely reason for the purchase seems that these people want respect or are status conscious. If we delve into a deeper level, those people actually want to be loved. So having something that eliminates pain may be more effective than realizing a desire. Your product should help people to remove or diminish pain. (Location 195)