Adam Clarke
Unfortunately, learning SEO is difficult, if not impossible, for most business owners, Internet marketers and even tech-heads. (Location 287)
Sifting through the amount of information flooding the Internet about SEO is overwhelming. In many cases, the advice published is outdated or misleading. And the constant updates by Google make it hard for SEO beginners and gurus alike to keep up with what works. (Location 293)
The three key principles are: Trust, Authority and Relevance. (Location 458)
Relevant keywords on the page. - Keyword in internal links. - User signals (click-through-rate, time-on-site, bounce-rate). - Domain SEO visibility (how strong the domain is in terms of links and authority). - Search volume of domain name. - Total number of backlinks. - Total number of referring domains (unique sites linking to your site). - Google+ social media activity. - Facebook social media activity. (Location 503)
Keyword research. The most important step of SEO. (Location 582)
Include links to your business Google My Business page on your site, email signatures, flyers, and business cards, prompting customers to leave a review. Encourage customers at the end of each sale or transaction to leave a review. By creating every opportunity possible for customers to leave a review, you can significantly increase reviews. But whatever you do, don’t buy reviews. This is a quick way to get into Google's naughty books. Purchased reviews can be picked up by Google's filters and are likely to be excluded from your business profile anyways. (Location 3202)