John Jantsch , Phil Singleton
A healthy, natural backlink profile will typically contain a mix of all of the above backlink types. Your keyword anchor links hold the most value because they are often directly tied to competitive search terms. These are a direct signals to Google, so they are very important. They also happen to be the most risky, as Google heavily scrutinizes anchor links, which can land you in a world of trouble if you have not closely followed the rules. (Location 1546)
Backlinks are more important than ever, but now it is now less about quantity, more about quality and relevance. (Location 1563)
you may want to consider generating more up-to-date link reports from premium SEO tools such as Majestic.com, Opensiteexplorer.org, or Ahrefs.com, (Location 1596)
In terms of link building, SEO service providers now focus on four key factors — quality, relevance, trust, and authority. The SEO industry is finally taking Google’s philosophy to heart. It’s all about the user! (Location 1616)
You also need to promote your website content to get people to view and share it. Google will reward you if social sharing results in high quality, natural backlinks. The key to this process is writing useful content consistently and sharing it through a blog. (Location 1620)
Experts are now saying that 90% of your efforts should be focused on great content and only 10% on link building.74 Why? Because great content naturally attracts the best kinds of links. (Location 1622)
#8: Create infographics Infographics are graphic pictorials that tell a story. They are an excellent way to include third-party sources in one piece of content, and they have a tendency to attract many links. (Location 1651)
#10: Competitor analysis Knowing what links your competitors have can make your campaigns better in more ways than one. In fact, this is so important, we dedicated the next section to it. (Location 1657)
Two of our favorite tools for competitor analysis are Ahrefs.com and SEMRush.com. (Location 1682)
However, Google Search Console is not as fast at detecting new links as some other commercial tools. And the Search Console will not necessarily give you data or insight on other factors, like how many social signals were received from the page that hosts your backlink, if a backlink is standard or nofollow, or what the domain authority of the referring website might be. (Location 1687)
There is no better local lead generator than a top organic ranking backed by a solid, authentic pool of positive online reviews with visible star ratings right on the search result page. It makes your competitors look foolish and bad at the Internet. (Location 1747)
Your Online Review Strategy Online reviews, and the systems that drive them, are rigged against your business. Without an online review strategy, you cannot encourage positive reviews or counter negative ones.81 An unmonitored stream of online reviews could be costing you a fortune right now, and you would never even know it. (Location 1761)
Review sites have always been rigged to collect negative reviews. Why? Because they are more entertaining on almost every level — to read, to write, and to share. Good news is boring, but bad news is real news to the Internet. (Location 1769)
Here are eight tips and tactics for an effective online reputation management strategy. To avoid any holes in your lead generation system, make sure that these are part of your plan. (Location 1780)
When asking for feedback, make sure to ask your client to mention the product or service they used. Detailed reviews containing keywords are far more valuable than generic ones. They read well and give you additional ranking credit for the content of the review. Example: “They did a great job!” is not as valuable as: “This web development agency did a great job on our web design project. They are masters at search engine optimization and WordPress website development.” (Location 1788)
Then you can build an initial book of reviews for yourself. Sometimes giving a review first is all it takes. Social networking sites like LinkedIn are amazing at generating reciprocal reviews for your company. Focus your efforts on Google and LinkedIn first, then expand to other platforms. (Location 1828)
Customers will be able to review your company on your Google My Business maps listing by clicking on the “write a review” button. Don’t forget to encourage your customers to provide some details as to the product purchased or service performed to increase the chance that keywords are naturally included in their review copy. (Location 1863)
Social posts containing the right keywords get more visibility in that social network.89 This means that you should treat social media networks as search engines. With the right keywords in your headings, posts, and hashtags, your social posts can rank for social media searches just like web pages do in Google searches. (Location 1924)
Keywords and hashtags on sites like Twitter, Facebook, and Instagram lead people to your content. This has enormous indirect SEO value. (Location 1930)
Keywords are navigational tools. They should be used for on-site SEO on all of your social media pages. (Location 1935)
You should optimize your social media pages the same way that you optimize your website and Google My Business page. Place SEO keywords in headlines, summaries, links, biographies, and captions, as well as in the text itself. Getting ahead in SEO is as much about predicting trends as running with them. If you are a web designer or marketer, make sure that your client’s SEO strategy includes social SEO. (Location 1937)
Within your social network, sharing becomes a commodity. For every piece of useful content that you post, some of your community members will choose to share it as well. As they do, people outside of your network — in your fans’ networks — will see your posts and other content. This will attract more people to your brand and, eventually, bring them into your sales cycle. (Location 1946)
Traditional search engines are important, but so are social search engines, and they are where your repeat customers hang out. Google attracts people who are looking for a product or service right now. Social media enables you to stay in front of them until they decide to buy. (Location 1953)