Jay Baer
Success flows to organizations that inform, not organizations that promote. (Location 72)
unlike most companies that think the word “blog” means “brag,” (Location 80)
They were engaging in self-serve information before ever contacting us, a massive shift in consumer behavior (Location 96)
They weren’t just self-educating, they were self-qualifying, too. (Location 106)
They weren’t just self-educating, they were self-qualifying, too. By the time they contacted us for an in-person appointment, they were predisposed to working with us. (Location 106)
I’ve replicated the process and have a website (www.thesaleslion.com) where I answer marketing questions (Location 124)
If you sell something, you make a customer today; if you help someone, you make a customer for life. (Location 162)
The difference between helping and selling is just two letters. But those two letters now make all the difference. (Location 166)