Youtility

Success flows to organizations that inform, not organizations that promote. (Location 72)

unlike most companies that think the word “blog” means “brag,” (Location 80)

They were engaging in self-serve information before ever contacting us, a massive shift in consumer behavior (Location 96)

They weren’t just self-educating, they were self-qualifying, too. (Location 106)

They weren’t just self-educating, they were self-qualifying, too. By the time they contacted us for an in-person appointment, they were predisposed to working with us. (Location 106)

I’ve replicated the process and have a website (www.thesaleslion.com) where I answer marketing questions (Location 124)

If you sell something, you make a customer today; if you help someone, you make a customer for life. (Location 162)

The difference between helping and selling is just two letters. But those two letters now make all the difference. (Location 166)