Noah Kagan used a version of Bullseye at Mint with their initial traction goal of 100,000 users in the first six months after launch.
In steps 1–3, Noah and his team brainstormed and picked several traction channels that seemed promising (targeting blogs, PR, search engine marketing) to focus on in their inner circle.
In step 4, they then ran a series of cheap tests in each (sponsored a small newsletter, reached out to financial celebrities like Suze Orman, placed some Google ads) to see what worked and what didn’t.
He kept track of the test results in a spreadsheet.
In step 5, after running these experiments, Mint focused on the traction channel that seemed most promising and that could reach their goal. In this case, that meant targeting blogs. In the early days, the tactics of sponsoring mid-level bloggers in the financial niche and guest posting allowed them to acquire their first 40,000 customers.
When this channel maxed out, they repeated the Bullseye process, and found a new traction channel to focus on: public relations. Within 6 months of launching, they had 1 million users.
We heard stories like this over and over again when talking to successful startup founders. They would research many channels, try a few, and focus on the most promising until it stopped working. Bullseye is designed to systemize this successful process. Use it!
Sources:
https://brianbalfour.com/essays/traction-the-bullseye-framework
https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer-ebook/dp/B00TY3ZOMS/