3 Main Types of Video

• Social Media - Usually for the top of the funnel, this is a great way for potential customers to discover and engage with your brand.
• Content Marketing - Adding videos to blog posts and your YouTube channel. The purpose is brand awareness through views and visits, followers and subscribers. Content marketing videos position you and your business as a credible expert.
• Conversion - BOFU videos exert a more immediate influence on lead gen, demand, and sales. These aim to increase the number of website visitors who take action by recounting the brand's narrative, communicating sales pitches, showcasing proficiency, and cultivating trust.

Conversion Video Types

Sources:

https://www.linkedin.com/pulse/3-types-marketing-videos-where-host-post-get-most-andy-crestodina-1c/