A good way to keep an eye on your most active prospects is by assigning scores to every action they take as well as key demographic info like title, company name, etc.
You can give them more points for actions that are further along in the buying process to make sure they are quickly visible to your team. For high value actions (e.g., demo requests) you’ll want to set up email triggers that notify your team instantly.
Here’s a simple example of some rules you could put in place.
Sources:
https://www.amazon.com/Getting-Started-Demand-Generation-Supercharge-ebook/dp/B07NCHL575/