Criteria | Prospect | MQL | SQL | SAL | WIN | LIVE | ARR | LTV |
Is a fit | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Engages with selected content | Yes | Yes | Yes | Yes | Yes | Yes | Yes | |
Meets with an expert to discuss impact | Yes | Yes | Yes | Yes | Yes | Yes | ||
Impact identified and we can solve it | Yes | Yes | Yes | Yes | Yes | |||
Executed mutual commitment | Yes | Yes | Yes | Yes | ||||
First impact achieved? | Yes | Yes | Yes | |||||
Recurring impact achieved? | Yes | Yes | ||||||
Total lifetime impact achieved? | Yes |
Content Map
