Inbound Marketing

Before you begin making the changes we outline in the remainder of this book, take some time to measure where you currently stand in order to track your progress and results as you implement changes. The first thing you should measure is the number of subscribers you have. (Location 707)

Go to grader.com (free) to find out the number of links to your site. Stop obsessing over the way your (Location 739)

Create Remarkable Content (Location 830)

Building a Content Machine (Location 841)

First, track the number of other websites linking to your website. (Location 882)

Second, track the number of times someone shares your content on social media (like Twitter and Facebook). By tracking the number of people who are sharing your site over time, you can get a sense for how remarkable your content is. (Location 887)

Third, track the number of pages on your site that have been indexed by Google (Location 891)

If you want your articles to be read and spread, then you need to get really good at crafting catchy article titles. Many copywriting experts recommend that you spend half your time writing the article and half your time writing a catchy title. (Location 1012)