Jason McDonald
The Seven Steps to SEO Success Here are the seven steps to SEO Success: Goals: Define Your Goals Keywords: Identify Keywords On Page SEO: Get Your Website to “Speak Google” Content Marketing: Create Quality Content for Google and for Humans Off Page SEO: Build Links, Leverage Social Media, and Go Local Metrics: Measure and Learn from Your Results Learn: Never Stop Learning! (Location 389)
Write down your Business Value Proposition with an eye to the “words” that “describe” what you have that people want. (Here’s a video on how to write your BVP: http://jmlinks.com/54d). Look for “words” that connect “what you sell” with what “customers want.” Brainstorm how customers might search Google to find your company, product, or service. Write down a “keyword list” with special attention to those keywords that are really, really hot matches connecting a customer who’s “ready to buy” with “what you have to sell.” (Location 688)
To-do List: » Identify Your Main Keyword Groups » Create Your Keyword Worksheet »» Deliverable: Your Keyword Worksheet » Measure Your Google Rank vs. Keywords »» Deliverable: Rank Measurement and a Baseline Score »» Checklist: Keyword Worksheet Action Items (Location 1870)
How Many Core Keywords do You Have? People often mistakenly think that they have “hundreds” of keywords, when in fact they usually have only about five to ten core keyword groups or structural patterns, and these then form hundreds of possible keyword queries. (Location 2109)