Experiments

When conducting A/B tests for digital marketing, it's important to keep in mind the following best practices:

• Only test one variable at a time to ensure accurate results
• Test for a long enough period of time to gather significant data
• Use a large enough sample size to ensure statistical significance
• Pre-test to ensure that the variant is functionally sound before running the actual test
• Use a randomized sample to avoid bias
• Avoid peeking at the data during the test to maintain scientific integrity

Here is a great process for testing. Use the example below and then download this blank card.

Sources:

https://www.strategyzer.com/test