Four Main Pillars
- Automation and Process - Manage all processes related to marketing automation. Continuously optimize the end-to-end lead flow generated by marketing programs and drive volume and velocity of qualified leads. Partner with SDR leadership for effective follow-up.
- Database Management - Own the process and governance for growing a healthy marketing database of prospects and customers, which Marketing and Sales effectively use for pipeline generation. Drive lead enrichment, database hygiene, and partner with the demand gen team to increase engagement.
- Tech Stack - Own the business requirements for data architecture within the marketing technology stack. Ensure the marketing technology portfolio supports robust operations. Manage the global marketing technology investments and drive efficiency.
- Enablement - Manage the on-boarding and training of our team of marketers to best use the tools and processes marketing operations has developed for them. Manage the documentation of marketing processes and definitions.
Martech Flow
These are some of the most popular Marketing technologies that are integrated together to form an ideal system. Lots of initial configuration and tuning.
Sources: